Making Your Blog Reader Friendly
As a team you must do HRO (Human Reader Optimization). What is HRO? It means as a company you must step back and ask yourself after each blog you read or write is, "Was this something enjoyable to read?" and "Does it ultimately get the content across?"
Here are 4 Steps to Help:
#1.) Do "Brainstorming Meetings" or find a group to bounce off ideas!
#2.) Constantly do research of your company!
#3.) Open up your company to your followers in your blog.
What does it mean to open your business to your followers? Well, it means to put call-to-action buttons at the end of each blog. To find some really nice examples go to www.socialfresh.com and www.b2bsocialmedia.com.
#4.) Also, Editorial Calendars help to attain your well thought out plan.
Remember you want your customers involved and once they are the end result will be giving them "a soft sale!"
posted by VisionSnap at 2:53 PM
